Eric Zackrison

Business Consultant and Instructor

Works with business owners and aspiring entrepreneurs with business ideas to strengthen their understanding of their businesses and move forward successfully.

Years with WEV

2

Languages Spoken

English

Experience and Expertise

30 years of business ownership & 7 in business strategy

Inspired By

Devanshi Mehta, a UCSB undergrad

Favorite Central Coast Activity

Getting to run along the waterfront

Path to WEV

Following a 30-year career as a restaurant owner and manager, Eric attained a PhD in Organizational Communication from UCSB with a focus on team dynamics, leadership, and relationships in the workplace. 

Eric works with a variety of organizations, consulting on leadership development, team building, and strategy. He also draws on his experience – with starting businesses, marketing, operations, HR, inventory management, business development, and more – to advise small businesses on tackling a wide range of challenges from market-validating a business idea to assessing how to expand to multiple locations. Eric is lecturer in Technology Management at UCSB and a regular presenter on LinkedIn Learning.

When Eric was approached to teach for WEV, it felt like a natural fit. As an instructor, and now as a business consultant as well, he gets to use his expertise to improve the local business community.

“ Of all the things that I do, WEV most consistently gives me the chance to make a real direct and powerful difference in people's lives.”