Turn your business idea into a strategic plan.
A 14-week course to launch or grow your business with confidence.
Smart Entrepreneurial Training (SET) is WEV’s most comprehensive course for entrepreneurs ready to turn a business idea into action—or take an early-stage business to the next level. Through expert instruction, guided exercises, and peer collaboration, you’ll create a full business plan that prepares you to launch, grow, or seek funding.
Is SET Right for You?
SET is designed for entrepreneurs who:
- Have a clear business idea and want help turning it into a plan
- Recently started your business and need structure to grow
- Are preparing to apply for funding or need help organizing your operations
- Want to strengthen your marketing, finances, and long-term vision
Not interested in writing a formal business plan? Check out WEV’s Crafting a Value Proposition class to get clarity on your business idea and market niche.
What You’ll Learn
By the end of the course, you’ll walk away with a complete business plan and the confidence to use it. Topics include:
- Entrepreneurial mindset
- Customer and market research
- Branding, marketing strategy, and sales
- Business financials and two-year projections
- Legal structures, taxes, and funding
- Pitching your business effectively
You’ll gain both the knowledge and tools needed to move forward with clarity and confidence.
More Than a Class – A Community
The value of SET goes beyond its high-quality content. SET is a community. Through group discussion, feedback, and support from instructors and peers, you’ll stay motivated and accountable throughout the process.
Ready to Get Started?
SET has helped thousands of entrepreneurs launch and grow successful businesses. If you’re ready to turn your idea into action, we’re ready to support you. Review the schedule of upcoming classes below and fill out an interest form to get started today.
Class Schedule
| DATES | SCHEDULE | LANGUAGE | FORMAT | LOCATION |
|---|---|---|---|---|
| 2/17/26 - 5/22/26 | Tu 6:00 - 8:00 PM, some Friday and Saturday sessions | English | Some online & in-person sessions | Santa Barbara |
*Alternative pricing available – review FAQs for more detail
"SET helped put WEV on the map as a leading Women’s Business Center in the nation. The ongoing success of SET graduates speaks for itself!"
Nicole Raden, WEV Program Officer
