WEV Pivoted: Seasons Catering, Gabrielle Moes - how to succeed in business

Seasons Catering serves up a healthy portion of Good2Go 

In the face of seemingly insurmountable odds, Gabrielle Moes demonstrates how to succeed in business 

Ventura, CA —Seasons Catering began 2020 celebrating its 20th year in business. It was to be a big year with many caterings booked for weddings, corporate events, premieres, and more. Then COVID hit and changed everything. Not one to let herself fall victim to her circumstances, Gabrielle Moes, Founder and CEO of Seasons Catering quickly pivoted, at a time when events and catering were temporarily shut down, to launch Good2Go heat and serve meals, available at www.thegood2go.com . 

“I grew up in Ventura and I am deeply connected to this community. We have been through so much already with the Thomas Fire and now COVID,” shares Gabrielle. “I could see in March this was going to be serious and started meeting with my team immediately to begin putting an action plan together. We were ahead of the health standards and have consistently ensured our kitchen exceeds the new COVID regulations.” Then Gabrielle, aka Gaby, turned her attention to keeping her doors open. 

She needed to generate a new stream of income. A Women’s Economic Ventures (WEV) graduate, 2018 WEV Business of the Year honoree, and recent inductee into the nonprofit’s Million Dollar Club, having reached $1 million in annual revenue – a milestone achieved by less than 2% of woman-owned businesses and less than 4% of male-owned businesses in the United States – Gaby knows how to visualize opportunities. 

She started partnering with local non-profits, World Central Kitchen (WCK) and Ventura County Area Agency on Aging (VCAAA). Her team began preparing and delivering 1,400+ hot and healthy meals weekly for homebound seniors and frontline workers at a variety of county hospitals including Ventura County Medical Center. “From the beginning of COVID, Seasons Catering was there when we needed them most, delivering quality meals to our tireless medical staff,” said Amy Towner, Chief Executive Officer for Health Care Foundation for Ventura County. “Entrepreneurs like Gaby are how America was built. Gaby’s creativity and grit alongside her business acumen has debuted the heart of Ventura County businesses ability to navigate such a tumultuous disruption like COVID,” continued Towner. 

As Seasons Catering continued to deliver community meals, Gaby began thinking about how to get her food into her neighbor’s homes. “As I saw more and more ordering take-out, I thought, ‘how can we provide our locally farm fresh, chef-crafted meals to people in a way they can enjoy our food at home with minimal preparation?’” Enter, Good2Go heat and serve meals. 

Crafted by chefs, Good2Go is built on the principle that food is meant to be loved and shared. The company’s generously portioned meals, prepared with local farm-fresh ingredients and eco-friendly packaging, offer an easy heat & serve solution for your table at a great value. As a local woman-owned business, Seasons Catering proudly shares its love of food through Good2Go’s curbside pick-up and supportive community-based programs. Client favorites include pork-katsu ramen, chicken pot pie with a flakey cream cheese crust, and our seasonal berry shortcake with whipped cream, all made from scratch. “It is going very well,” commented Suzzi Koenig, Seasons Catering General Manager. “I’m excited that soon we will offer doorstep delivery of Good2Go heat and serve meals, which our clients have been asking for.” 

Seasons Catering with unwavering leadership from Gabrielle Moes is winding down their 20th anniversary year. It’s certainly one they’ll always remember. And we’ll remember that when the chips were down, Seasons Catering saw the glimmer of hope that makes American businesspeople such a force. To learn more, please visit www.seasonscateringca.com.