Forgivable Business Loan & Consulting Program

Loan Terms

Loan Amount


Interest Rate

6.50% Fixed


1% loan fee, 3rd party fees paid by borrower

Term Length

Up to 60-month repayment


First 6 payments interest only; remainder Principal & Interest

Applications will be accepted from 8:00 AM on September 5, 2023 – 5:00 PM on September 29, 2023.


If you have received a WEV Forgivable Loan or a WEV grant through any of our other programs within the past two years, you are not eligible to apply for this program at this time.


Obtain business capital and work with a WEV Business Consultant

WEV’s Forgivable Business Loan and Consulting Program provides a $10,000 Forgivable Loan paired with a minimum of 10 hours of free customized business consulting. Available to certain businesses and nonprofit organizations located and/or headquartered in Ventura County (see Eligibility description). Start-ups – business or nonprofit – are not eligible to apply for this program.  You must have filed your 2022 business taxes in order to apply.

20 awards are available for this cohort and applications can be submitted up to the deadline, 5:00 PM on September 29, 2023. Applications are reviewed based on eligibility, quality and clarity of the application.

Selected businesses receive:

  • Personalized business learning track with 10+ hours of training and technical assistance designed by WEV to enhance their financial and business management skills and increase the probability of their business’ survival and profitability
  • Loan of $10,000, which will convert to a grant upon borrower’s completion of 10 hours of training and technical assistance

For borrowers who do not complete 10 or more hours of training and technical assistance, funds remain as a loan with:

  • Term up to 60 months
  • 6.5% interest rate
  • Interest-only payments for the first 6 payment cycles


Eligible Business applicants must:

  • Be located within the County of Ventura with a current business license from the city in which they operate,
  • Have been in existence at least twelve months and have filed their 2022 tax return,
  • Have earned between $25,000 and $500,000 in gross revenue (verified with 2022 taxes),
  • Be a business in good standing (documents properly filed and current),
  • AND identify as at least one of the following:
    • Businesses at least 51% owned by an individual or individuals who identify as Hispanic or Latino/x, American Indian or Alaska Native, Asian, Black, Native Hawaiian or other Pacific Islander, Indigenous, or Person of Color.
    • Businesses at least 51% owned by Women.
    • Businesses at least 51% owned by Veterans.


Eligible Nonprofit applicants must:

  • Be headquartered in the County of Ventura,
  • Have total revenue of $500,000 or less, as verified by prior-year 990 or 990-N and current-year budget,
  • Have 501c3 Designation,
  • Have EIN,
  • Show proof of current 990 or 990-N Form filed with IRS, and
  • Be a nonprofit in good standing (documents properly filed and current).


Applicants are only eligible for one Forgivable Business Loan and Consulting opportunity regardless of how many businesses they own. Additionally, organizations or applicants that meet any of the ineligibility criteria listed on the “Forgivable Business Loan and Consulting Program Eligibility” FAQ here are not eligible to apply.

Application Checklist

All documents must be submitted online or mailed/delivered to a WEV office during the application period. Incomplete applications will not be accepted.

  • Completed application
  • Current business license
  • Current business bank statement (reflecting no derogatory activity)
  • Prior year business tax return or 990 for nonprofits
  • Verification of business address (lease, utility bill, other document deemed satisfactory by WEV)
  • Current valid identification
  • Formation Documents

Learn More

To learn more about this program, please watch the short Info Session here.

"The combination of capital and customized business coaching is powerful for small business owners, many of whom have never had the opportunity to work with a coach. Seeing the results has been inspiring!"

Marni Brook, WEV Director of Funding

What people are saying…


Amazing Possibilities for Growth

This program opened my eyes to amazing possibilities for growth! WEV’s loan funding helped me invest in my business. With [my coach’s] guidance, I landed my first NATIONAL corporate contract!



WEV has made it much easier on me and my business to thrive. The coaches assigned to me have been phenomenal. Not only knowledgeable in what their specialty is, but SO encouraging and positive.


Help and Support from the Beginning

Thank you so much for your help and support from the beginning! We are looking forward to continuing to get involved with WEV and being part of the programs.


Achieving Goals

Thank you so much! WEV has been part of my process to achieve my goals; still too much to do, learn, grow and share.