Paula Muñoz launched Sabor de Paulita in June of 2020 while caring for her grandfather who had dementia. Though she had never owned a small business, she had experience working in the food industry. What started as a journey of exploration in the kitchen, quickly became a full-fledged salsa-making business. She said “I became tired of working for other people because I am not good at it. So, I kept putting out an intention to start my own business not knowing that I would end up in the salsa world but here we are!”
She saw potential in her salsas, did some market research and testing with family and friends, then applied the feedback she received to perfect her recipes. With rave reviews from her customers, she decided to take the leap and offer her products in local stores in February of 2021, starting with Tri County Produce. She began running her business full-time and partnered with local organic farmers and Berryman Inc. to get the ingredients she needs year-round.