Guidance Moon

Momma's Soul Food

WEV Client

Industry

Food

Location

Santa Barbara, CA

How it Started

“My entrepreneurial inspiration comes from my mother. She instilled a love of food, hospitality, and sales within me from a very young age. In elementary school I sold drinks and snacks right from my backpack. I learned to cook at home. Over the years she taught me her recipes, and so did my grandmother.” Guidance Moon, WEV client.

 

Growing up between rural Louisiana and a metropolitan city near Dallas, Texas, Guidance Moon has encountered many challenges and struggles in her life. But throughout it all, she has persevered, “The biggest obstacles have been navigating social Injustice, racism, homelessness, and health issues while trying to build a business.”

 

After moving to Santa Barbara, Guidance found employment at Momentum Inc. where she taught culinary arts to students with disabilities so they can start their own food businesses. Though the challenges continue, Guidance still has dreams of achieving business ownership like her students have: “I will not give up. I have come too far to give up on my dreams. All I want is to cook and provide for my family.”

Work with WEV

With support from WEV, Guidance is taking the steps to make “Momma’s Soul Food” a business reality. “Momma’s Soul Food” will combine recipes, that Guidance Moon learned from the women in her family and friends, with her training in culinary arts to make delicious soul food.

 

“WEV was one of the first organizations I found when I first moved to Santa Barbara. I was informed by the stories of the women they’ve helped, and the business that this organization has been an integral part of. I am impressed and inspired by this organization’s focus and desire to help women; because the women in my life are what shaped my desire and passion for culinary arts,” said Guidance.

 

She said that despite initial setbacks, she feels WEV truly wants to help women start their own businesses and that “there are people who genuinely care.” She has learned resilience and to never give up or stop advocating for her needs, saying “if you are passionate and resilient people will respect you and help you achieve your goals. Never give up!”

 

“I am impressed and inspired by this organization's focus and desire to help women.”

Guidance Moon