Mary Viurquez

Mary Viurquez grew up in Purísima del Rincón, Guanajuato, where hard work and perseverance were part of everyday life. Mary draws deep inspiration from her father, who, despite many challenges, never gave up and always tried again. Mary’s parents also instilled in her a strong commitment to education and self-improvement, encouraging Mary to continue learning and preparing for a better future.

From a young age, Mary showed an entrepreneurial spirit. Selling products through catalogs as a child, Mary was motivated both by necessity and a desire for independence. Growing up in a large family, resources were limited, and Mary learned early on the value of creating additional sources of income. This mindset stayed with Mary and eventually led to the creation of her home-based business, Accesorios de Plata Colibri, specializing in .925 silver jewelry.

As Mary built her business, one of the biggest challenges was visibility. Mary wanted to reach more customers and present her brand professionally but lacked the technical skills to effectively use digital tools and social media. Mary connected with Women’s Economic Ventures (WEV) through the City of Goleta and began enrolling in courses including Pon Tu Pequeño Negocio en Línea, Empoderamiento Financiero, Emprendimiento, and Construye tu Crédito.

Through these programs, Mary gained practical, hands-on skills that transformed how she approached her business. Mary learned how to create and manage business pages on platforms like Facebook and Instagram, design logos and graphics, and use technology, including artificial intelligence, to enhance her marketing. These tools helped Mary present her business in a more polished and professional way.

Beyond technical skills, WEV supported Mary in building a strong foundation for her business. Mary developed a clear brand identity, established business accounts, and organized her operations more effectively. The experience with WEV also expanded Mary’s network, leading to opportunities such as participating in local markets and collaborating with other entrepreneurs to host events, including a fashion show where models showcased her jewelry.

Today, Mary continues to grow Accesorios de Plata Colibri with greater confidence and clarity. Mary has increased sales, strengthened her brand presence, and built meaningful connections within her community. While navigating economic challenges, Mary feels more prepared to plan for the future and make informed financial decisions, including building her credit and setting long-term goals.

“Seek out organizations like WEV to gain the tools you need and learn how to build your business from the ground up.”

Mary’s vision of success is rooted in perseverance and determination. For Mary, success means achieving personal goals despite obstacles and remaining consistent through every stage of the journey.

“It is not easy, but being constant and persevering will lead you to success.”

With the skills and confidence gained through WEV, Mary is committed to continuing to expand her business and inspire others who are considering starting their own entrepreneurial path.